Even faster fashion and its impact

An article in BBC.com (September 8, 2016) titled “Designers aim for even faster fashion” describes the option of ordering items shown on the runway as a new fashion trend offered by Burberry, Tom Ford and Tommy Hilfiger. This approach drops the role of fashion magazines and trend forecasters and rushes product directly to the customers. But other industry observers claim that this is the result of competitive pressure on fashion designers caused by H&M and Zara and online fashion companies like boohoo.com. Is there a downside to this rush to get the runway apparel to the customer without the discussion that might cause an adjustment to the fashion?  Will the feedback from the early adopters impact overall sales significantly, and, if so, might there be a benefit to delay satisfaction of their demand ?

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About aviyer2010

Professor
This entry was posted in competitiveness, consumer, delivery, Global Contexts, logistics, ordering, Service Operations, ship, Supply Chain Issues, Uncategorized and tagged , , , . Bookmark the permalink.

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