Can Walmart get store customers to deliver online orders ?

An article published by Reuters (http://www.reuters.com/article/2013/03/28/us-retail-walmart-delivery-idUSBRE92R03820130328) titled “Wal-Mart may get customers to deliver packages to online buyers”, describes an idea where store customers could sign up to deliver orders to customers in their route in return for a discount on their bill. Using in store customers to deliver during their backhaul route home would save the costs of shipping via FedEx, UPS or USPS and avoid the courier costs, while enabling quick delivery. But will such a crowdsourced delivery mechanism ensure on time delivery and quality ? Will customers need to be certified and checked to ensure logistics reliability and will that increase the costs to the level charged by independent couriers employed by TaskRabbit or Instacart? Will WalMart sacrifice customer service to its instore customers or increase store customer loyalty by offering such opportunities ?

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About aviyer2010

Professor
This entry was posted in Ecommerce, Operations Management, Supply Chain Issues and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to Can Walmart get store customers to deliver online orders ?

  1. Not a single review/comment on any of the websites about this aberrant idea of Walmart is positive. Now the important question is will Walmart pursue this idea despite the poor feedback?

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