Should independent bookstores sell Amazon’s Kindles ?

An article in the New York Times titled “An Offer from Amazon to its Most Bitter Rivals” (November 7,2013) describes an offer by Amazon to independent bookstores to sell Kindles in return for one of two options – a 6% price discount and 10% share of revenues purchased on the Kindle or a 9% one time product discount. Given the opportunity to obtain a commission from future sales of e-books, and the dwindling sales in store, should independent bookstores treat this as a new product and thus take the offer ? Will the visibility of patrons to these bookstores enable Amazon to further expand its market and drive out the independent bookstores ? Will facilitating sales on the Kindle enable the bookstores to maintain their customers and thus survive ?

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About aviyer2010

Professor
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