The Google and Amazon product search competition

An article in the New York Times (September 10, 2012) describes the growing battle between Amazon.com and Google to lead in product search. As Google tries to improve its product search and provide more ecommerce services, it has decided to charge firms to list their products. The company claims that charging for listing incents the retailer to maintain accurate information and improves search results. But opponents of this scheme claim that retailers will decrease the variety they offer, thus hurting customers and diminishing Google’s relevance as a serch tool for products. Does Google’s plan to charge for search to improve outcome accuracy help customers with better information outcomes ? Will the reduction in variety offered on Google survive as a competitive response by any retailer ? Given Google’s role in building the Android tools used by Amazon’s tablet products, will Google ultimately win as the search provider for customers, even if Amazon fulfils the demand ?

About aviyer2010

Professor
This entry was posted in Ecommerce, Service Operations, Supply Chain Issues and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s