Google’s “Made in the USA” media player

An article in the New York Times (June 27, 2012) describes Google’s new media player assembled by a contract manufacturer in California, about a 15 minute drive from Google’s office. Rising wages in China, worries about intellectual property and an increased focus on time to market are described as drivers for this decision – which may portend a new direction for electronics manufacturers. But will consumers pay the higher price for the product to justify the manufacturing location related costs ? Will faster learning curves to accommodate consumer feedback grow sales faster or drop costs rapidly to make the product price competitive? Will the reported supplier locations in the Midwest and the rest of the country grow to enable supply chain efficiencies for the product – described to consist of high % of US made components?

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About aviyer2010

Professor
This entry was posted in Global Contexts, Operations Management, Supply Chain Issues and tagged , , , , , , , , . Bookmark the permalink.

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