McDonalds and their supply chain visibilty strategy

An article in Bloombergbusinessweek(April 23, 2012) describes pressures on McDonalds to identify its food supply chain. Chipotle focuses on its meat being obtained from pen free and cage free organic cources and vegetables from farms within 350 miles. Five Guys Burgers focuses on locations of farms growing their potatoes. But McDonalds serves 9 million lbs of fries a day. Will McDonalds benefit from such a supply chain visibility strategy given its volume ? Should an alternate strategy that computes sustainable supply chains be adopted – highlighting the importance of volume on economies of scale and efficient processing ?

Advertisements

About aviyer2010

Professor
This entry was posted in Operations Management, Supply Chain Issues, Sustainability and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s