“Good African Coffee” – its supply chain and sustainability

An article in the New York Times (April 8,2012) describes the efforts by Good African Coffee – a company that roasts coffee grown in Uganda, and brands the coffee rather than sell commodity coffee beans. Going up the value chain of coffee requires higher yields, better growing techniques, roasting equipment, cupping to separate tastes etc. But it also improves the food eaten, houses lived in, opportunities for education etc for farmers, and replaces aid with trade as the driver for change. Should Good African Coffee’s supply chain be described as being sustainable ? Should efforts such as this be included in a definition of sustainability – beyond purely environmental metrics ? Given that trade can leverage the impact of aid, should aid be used to subsidize the capital equipment required to move up the value chain ?

Advertisements

About aviyer2010

Professor
This entry was posted in Global Contexts, Operations Management, Supply Chain Issues and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s