The risk in Apple’s IP protection and litigation strategy

An article in Bloombergbusinessweek (April 2, 2012) describes Apple’s jihad against Google, Samsung, Motorola and their Andrioid powered hardware devices. But each specific IP case dredges up prior art – work by other several years ahead of Apple, thus casuing the firm to loose its claim of superior design and software. But it also damages the software and design driven firm’s relations with Samsung – producer of $ 7 billion worth of parts, chips, screens etc. Does Apple’s IP focused jihad present a supply chain risk for the firm ? Will successive rulings that go against Apple make the company more like every other, thus damaging the brand premium that customers are willing to pay ? Will faster innovation, rather than slowing down competitors be the only defendable competitive strategy for Apple ?

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About aviyer2010

Professor
This entry was posted in Global Contexts, Operations Management, Supply Chain Issues and tagged , , , , , , , , , . Bookmark the permalink.

One Response to The risk in Apple’s IP protection and litigation strategy

  1. Legal Aid says:

    I need to to thank you for this great read!! I definitely enjoyed every little bit
    of it. I have got you bookmarked to check out new things you post…

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