Inditex’s supply chain as it goes global

An article in the Economist (March 24, 2012) describes the fact that future growth for the parent company of Zara will come from Asia and the US, rather than the current 70 % of sales in Europe. Zara, known for its fast fashion approach of fast cycle product design and replenishment to respond to trends, as well a production in high cost Europe, has been very successful with its European design base, production and supply chain. But will sales in China require a separate, Chinese supply chain, that can similarly respond to trends in China ? Will a similar be required for success in the US ? Will the idea of short life cycle clothing disappear as consumers look to use accessories (belts are described as one such option) to use clothing for longer periods of time ?

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About aviyer2010

Professor
This entry was posted in Global Contexts, Operations Management, Supply Chain Issues and tagged , , , , , , , , , . Bookmark the permalink.

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