Fair trade usa vs fair trade international – flexibility or selling out ?

An article in bloombergbusinessweek (Nov 7,2011) describes a decision by the Fair Trade USA group to break away from Fair Trade International and enable growth of large OEMs and retailers. This requires permitting fair trade labels on chocolate bars that use fair trade cocoa but not fair trade sugar, certifying large growers and nit just small growers etc. The benefit is growth of the fair trade label, at the expense of purity of the label. Should the Fair Trade Label be restrictred to products that use only fair trade certified inputs? Should a focus on small growers, who cannot supply the large volumes required by retailers, be relaxed to enable growth ? More importantly, should one accept that labels evolve to their pure certification and accept intermediate stages of certification of inputs ?

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About aviyer2010

Professor
This entry was posted in Global Contexts, Operations Management, Supply Chain Issues, Sustainability and tagged , , , , , , . Bookmark the permalink.

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