Organizing Chilean rural carpenters into networks to sell sustainable wood furniture

A report by the WEF and BCG (http://reports.weforum.org/new-sustainability-champions/#view/new-sustainability-champions/case-studies/florida-ice-farm/) describes a Chilean wood producer Masisa. The company gets wood from pine and eucalyptus farms it owns, which are processed to form wood boards.It organized remote rural carpenters into networks that can access low income buyers, and thus finds markets for its wood. The goal is to grow the network to include 30,000 carpenters by 2013. Is the main network benefit the ready availability of capacity and products for buyers ?  Why is the provision of wood boards to these carpenters a preferred outlet for Masisa ?

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About aviyer2010

Professor
This entry was posted in Global Contexts, Operations Management, Supply Chain Issues, Sustainability and tagged , , , , , . Bookmark the permalink.

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