The impending channel conflict as style magazines link to ecommerce sites

A New York Times article (Sept 26, 2011) describes plans by fashion magazines such as GQ, Vogue and Esquire to link styles they present to sites where readers can purchase clothing. At the same time advertisers in these magazines like Barneys, have catalogs that look more like emagazines.  At what point will the channel conflict with advertisers swamp the benefits from connecting to etailers for magazines ? Should magazines be paid a percent of the purchase or a flat fee for directing consumers to sites ? How will independent etailers be impacted by these trends ?

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About aviyer2010

Professor
This entry was posted in Collaboration, Ecommerce, Operations Management, Service Operations, Supply Chain Issues and tagged , , , , . Bookmark the permalink.

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