An article by Kevin Hagen (http://www.sustainablebrands.com/news_and_views/articles/what-i-learned-about-sustainability-rei-part-2-metrics-over-intuition?utm_source=newsletter&utm_medium=businessweekly&utm_campaign=may20) describes REI’s tracking of greenhouse gas emissions in 2011. The company realized that while 10 % of these emissions were caused by transportation of its products, 15 % were the result of employee commutes to work at the company and its stores. This caused a realization that increased gas prices would play a role in employee retention and that moves to reduce individual commutes had to be framed more as a risk management strategy rather than just as something that would be good to do. Do you expect similar results for other retailers (grocery, apparel etc) ? If so, would it suggest a greater investment in public transportation by companies as they seek to reduce their collective carbon footprints ?
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